Case Study

Hargroves Cycles

How data insight and a smart approach to finance helped Hargroves Cycles ride away from the competition.

Hargroves Cycles and why they chose CBRF

Hargroves Cycles

The team at Hargroves are super passionate about cycling, they’re riders themselves and have their very own successful cyclo-cross race team. After 26 years of operating, the award winning retailer has developed into a national online player as well as having a great local store network to provide the face-to-face expertise that their customers crave. They sell a range of bikes from manufacturers such as Bianchi, Cube, Cannondale and Genesis helping thousands of customers find their ideal bike be it road cycling, off-road or looking for a new e-bike.

Reaching new audiences

Introducing finance has enabled Hargroves to increase sales and, with our support, has given their staff the confidence and motivation to offer finance. Our data insights and the expertise of our Relationship Manager have helped Hargroves identify new customer segments to help unlock further growth including the female market, their fastest growing area of the business. Based on our analysis they have been able to engage with, and provide further expertise and service to their female customers with remarkable success.

Why Close Brothers Retail Finance

In the video below, Andy Hargroves, Business Development Manager describes how the relationship with Close Brothers Retail Finance has enabled the business to grow.

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