Case Study


How offering finance allowed IdealKit reach customers who were unable to afford the large upfront cost

IdealKit and why they chose finance


Idealkit specialize in the sale and distribution of white goods, washing machines, fridge freezers, dishwashers and range cookers online and instore. They deal directly with all major manufacturers, Bosch, Beko, Neff, Siemens, Smeg, Britannia, Gorenje, Baumatic and many more.

Reaching new audiences

Nigel Bussingham’s (Owner) aim from introducing finance was to reach a target audience both instore and online who wanted to buy a high end product or multiple products but they didn’t have the money to pay for it all in one go. The objective was to take the distress purchase customer and then recruit the informed customer who is shopping around for the best price.

Why Close Brothers Retail Finance

In the below video, Nigel describes his experience of introducing finance with Close Brothers Retail Finance.

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